Were Doug & Marcia
We created Be a Softie because we believe the world needs more humility and kindness—now more than ever.
Our faith is at the center of everything we do. It shapes how we live, how we treat others, and why this movement exists.
In a culture that often celebrates being loud, tough, and self-focused, we believe real strength looks different.
It looks like humility.
It looks like compassion.
It looks like choosing kindness—on purpose.
This isn’t just a brand.
It’s a reminder to live differently.
Colossians 3:12:
“Clothe yourselves with compassion, kindness, humility, gentleness and patience.”
That’s what we stand for.
That’s what we wear.
Lead with humility. Live with kindness.
Doug and Marcia Mithun are the founders of Be a Softie, a faith-driven movement rooted in humility, kindness, and intentional living. Through their work, they encourage others to lead with heart, live with purpose, and make a difference in everyday moments. Doug is also the founder of Mithun Impact, where he helps individuals rediscover purpose and live with lasting impact. Learn more at mithunimpact.com.
Got a Style Question? Let’s Talk!
doug@mithunimpact.com