We’re Doug & Marcia
ABOUT BE A SOFTIE
Be a Softie was created to encourage a life rooted in faith, humility, kindness, and purpose.
We believe real strength is found in the way we treat people, the way we show up for others, and the values we choose to live by every day.
What started as a simple idea has grown into a movement centered on encouragement, gratitude, compassion, and character.
Whether through Be a Softie or Built Different, our mission is the same:
To inspire people to live with heart, lead with faith, and help build strong families and a strong community.
Wear the Movement. Share the Mission.
Every purchase helps support our mission of spreading kindness, humility, and encouragement. A portion of all sales helps support causes and simple acts of kindness that can make a real difference.
Built Different.
Built Different is about living with purpose.
Walking in faith.
Leading with humility.
Showing kindness.
Encouraging others.
Becoming who God created you to be.
Not just something you wear.
A reminder of how to live.
Colossians 3:12:
“Clothe yourselves with compassion, kindness, humility, gentleness and patience.”
Doug and Marcia Mithun are the founders of Mithun Impact and the Be a Softie movement, inspiring people to live with faith, humility, kindness, and purpose in a world that deeply needs all four.
Marcia and Doug Mithun The Kindness Couple have built a growing movement centered on encouraging stronger families, compassionate leadership, meaningful living, and everyday kindness. Through books, inspirational media, apparel, and uplifting content, their message reaches people looking for hope, encouragement, and a more purposeful way to live.
Together, Doug and Marcia believe true influence begins with how we treat people, how we lead our families, and how we live when no one is watching.
Their message is simple:
Lead with kindness.
Walk in faith.
Live with purpose.
The Kindness Couple: 10 Principles for a Better Life is a faith-forward, uplifting book about kindness, grace, encouragement, and the ripple effect of everyday moments. Through biblical wisdom, real-life stories, humor, and practical encouragement, Doug and Marcia Mithun the Kindness Couple share 10 simple principles to help create more peaceful relationships, stronger families, and a more meaningful life.
Because kindness spreads too.
Meet Fluffy
Fluffy is the heart of Be a Softie.
Gentle, loyal, and full of love, she reminds us that kindness has strength, patience matters, and small moments can leave a lasting impact.
She’s more than our mascot.
She’s a daily reminder to lead with a softer heart.
