We’re Doug & Marcia
ABOUT BE A SOFTIE
Transformed by Faith
The world often tells us to protect ourselves by hardening our hearts.
Jesus teaches something different.
He transforms us from the inside out.
At Be a Softie, we believe a heart transformed by faith becomes more humble, more compassionate, more forgiving, and more kind. That's not weakness—it's the evidence of God's work in our lives.
Our apparel is designed to be more than something you wear. It's a reminder of who God is calling us to become and an invitation to live out our faith every day.
Our Mission
Our mission is simple:
To encourage hearts transformed by faith.
We hope every design inspires meaningful conversations, strengthens faith, and reminds people that true strength is found in humility, grace, and love.
What Does It Mean to Be a Softie?
Being a Softie isn't about being weak.
It's about having the courage to forgive.
Choosing humility over pride.
Responding with kindness when it's easier to react with anger.
Living with compassion in a world that often celebrates the opposite.
It's about allowing God to soften our hearts so we can better reflect His love to others.
Our Collections
Built Different
Inspired by Romans 12:2, Built Different is for those who choose to stand firm in their faith while living differently from the world around them.
Be a Softie
A reminder that every lasting change begins with a heart transformed by faith.
Doug and Marcia Mithun are the founders of Mithun Impact and the Be a Softie movement, inspiring people to live with faith, humility, kindness, and purpose in a world that deeply needs all four.
Marcia and Doug Mithun The Kindness Couple have built a growing movement centered on encouraging stronger families, compassionate leadership, meaningful living, and everyday kindness. Through books, inspirational media, apparel, and uplifting content, their message reaches people looking for hope, encouragement, and a more purposeful way to live.
Together, Doug and Marcia believe true influence begins with how we treat people, how we lead our families, and how we live when no one is watching.
Their message is simple:
Faith changes the heart
Humility changes relationships
Kindness changes the world around us.
The Kindness Couple: 10 Principles for a Better Life is a faith-forward, uplifting book about kindness, grace, encouragement, and the ripple effect of everyday moments. Through biblical wisdom, real-life stories, humor, and practical encouragement, Doug and Marcia Mithun the Kindness Couple share 10 simple principles to help create more peaceful relationships, stronger families, and a more meaningful life.
Because kindness spreads too.
Meet Fluffy
Fluffy is the heart of Be a Softie.
Gentle, loyal, and full of love, she reminds us that kindness has strength, patience matters, and small moments can leave a lasting impact.
She’s more than our mascot.
She’s a daily reminder to lead with a softer heart.
