We’re Doug & Marcia.

We’re Doug & Marcia.

And this is the beginning of something that’s been on our hearts for a long time.

Be a Softie isn’t just a brand to us—it’s a reflection of what we believe and how we’re called to live. At the center of it all is our faith. We believe we were created for more than just getting through the day, more than blending in with the culture around us, and more than living without purpose.

We were made for more.
And we were made for change.

Not the kind of change the world talks about—but real, lasting change that starts within us. The kind that shapes how we think, how we respond, and how we treat people every single day.

Because the truth is, the world has gotten louder, harsher, and more divided. Pride is often rewarded. Kindness is often overlooked. And humility can feel like it’s disappearing.

But Scripture calls us to something different.

As it says in Colossians 3:12, “Clothe yourselves with compassion, kindness, humility, gentleness and patience.” That’s not just a verse—it’s a way of life. A daily decision to live in a way that honors God, even when it’s not easy.

That’s what Be a Softie stands for.

It’s not about being soft in the way people might assume. It’s about being strong enough to care, humble enough to listen, and faithful enough to live differently. It’s about choosing kindness when it’s inconvenient and humility when pride would be easier.

We don’t claim to have it all figured out. We’re on this journey too. But we believe that small, intentional choices—made day after day—can lead to something much bigger.

A different way of living.
A different way of leading.
A different way of treating people.

If you’re here, maybe you feel that too.

Welcome to KindLife